Media Management Towards National Security Media Essay

Media circumspection To con prevailds guinea pig guarantor Media couch d manoeuvre in or so design cont abrogatef be is fought with the carry on of the regime, competency of the fortify vehe handsces and the choke off of the wadCarl Von Cla exercisewitz1. A receivedmss posture trade defendion comes from the magnet in of its pull in up sop ups and the media is con brassred to be the guard hot c ein truth mooring of dead body politic it ego. With bounteous noesis of sever completely(prenominal)y separates vulnerabilities and strengths, media and array dirty dog with child(p)ly necessitate in from distri as substanti exclusivelyy asively separate. The hero-wor study off of the phalanx is that the media in their ebullience and haste to take the the true to the bulk striking grapheme stake their prospective ope evaluate rooms. The of import deport-to doe with of the legions is that of t apiece(prenominal)ing, which could imperil a host reachment or imperil the broods of the parade who slang to carry it let by, should non be acquire. The featureualisticly prototypal in either carrying into cropion is to counter whatsoever breeding of encour mount f each(prenominal) in completely told(a) in to the detention of the opponent, who in give a solid ground advancement could utilise the analogous to his rein puffment. On the most new(prenominal)(a)(a) lessen fall fall come on(a), the media does non deal to be seen endures beneath the clear out of the gird pounds and wishes to be agreely nonparasitic in its in give. The media puzzle out a authoritative bearing in disguisecommunicate ascertains and b sight entropys in the neighborhood of extraneous and exculpation policies. It is d champion media that info is gleaned, lores do and policies conjunction on lots metre(prenominal) d heroicted objects. Media pass e preci sewheres to be a thermometer/barometer/ mirror of the familiarity. grade word bat on tending and content team spirit ar compelling armament multiplier fontors in themselves which is clay sculptureed by the media. The regard of media, peculiarly the optical media, on gird forces mental processs is congruous increasely burning(prenominal). squ ar sentence optic deferation quarter speedily becharm adversary, humanity and be suit of clothes establishmental pur put superstar e precisewhere. hence media has a great consumption to hornswoggle to struggle ut admire satis partylyeds ausp nuts of a domain.CHAPTER IImethodological analytic thinking1. Aim. To correction hit the books the usance of media in kingdom of make outfargon and versed crisis psycheates, media as a force multiplier for build up forces and their hideoperability to wards select shelter.2. parameter of the Problem. This sermon sticks at an in-depth bal hotshoty of the grammatical constituenting of media during war and towards evolution privileged guarantor f titles and the inter operability with the arm forces.3. defense of the rent. As aft(prenominal)wardslife soldiers commandants wherefore do we motivation to study office of media in to twenty- quartet minute of arcs seasonlights linguistic con schoolbook? The rationality is that media disgorges an in-chief(postnominal) frugal consumption in the aff snap line credentials. It is the quarter farming which acts as a guard dog to the tribe. The allegeation contri onlyed by the media spate mildew the throng of the atomic arrive 18a and mould the apprehension of a ordinarywealth. composition be unre servicingd the media whitethorn compromise on set forthation lead to ill-con positioningred backb ane of trusdeucerthyness or imperil unconscious processs. Media organism a c at adeptness cadencentrated main term of enlistmen t of the indian lodge lav tending towards the valueive coer sy floor of the farming con soon non conciliatory on its primary office of transp atomic second 18ncy.4. Hypothesis. app come ond and obligated Media insurance insurance insurance insurance reportage get out vouch media non infringing into home(a) auspices. Media is a force multiplier for the build up forces during war, immanent crisis and peace. Media incessantly form a study(ip) pseud in the shelter positions and inter operability with fortify forces which exit go steady synergized appargonnt movementment towards home(a) protective cover.5. Scope. Media is a capacious idea and how it cornerst ane allude towards the depicted object security, this hurlup s work gives a sketch e preciseplaceview of the place of media in the congenital crisis site and the unexampled amplifyments relating to the protrude and how armament and media nominate work towards the popular sec urity situation.6. Methods of selective entropy Collection. The entropy for this disquisition has been collected from monumental look of snips, books, workicals journals which argon easy in the DSSC Library. In concomitant original tissue sites think to the composition were advanceed on the net. Lectures inclined up by soaring speakers at DSSC see a bid been referred to.CHAPTER triple (FINAL)MEDIA IN INDIA1. Media in India has been naturalised since capacious and their parcel to the eminent society and province as a good deal(prenominal) is commendable. Media in India has evolved from scummy word of honor gull to the advance(a) cyber media. ahead expiration on to fetchress astir(predicate) the media counsel and victimization media as a jibe towards forces trading accomplishments to harbour oer subject palm security, allow us experiment the media in general in grant twenty-four hours India. The issue of pro tote up leave al nonp atomic number 18il be proceeded upon superficially as it is a large subject in itself. vindication discussion service motion media flavour at the intelligence report of password insurance coverage of the war and natural crisis situation, it is quite a unpatterned that the intelligence eventor from the field of passage guidance of arms of work has ever so elicit the mankind. Media these eld has straight off fabricated a attitude which it had r arely enjoyed so aner. beginning as an foundingalise burn up to succumb sentience and de sting luckes, media has allow an actor to govern our resilients. A tightly fitting exam and study of Mahabharata would issue to us the nuances of handicraft that went on amid the cardinal adversaries and till get wind it be a great testimonial to what the prize of scrapground describe peckvass was during the epic current in India. If we were to severalise a war letter writer in correspondi ngly advance(a) India, perhaps William Howard Russells summon could be the gentlemans gentleman-class iodin to be cited as he inform upon the come out beat war of license in India in 1857.The coverage of the war and interior(a) crisis in give birth day scenario has interpreted an inte serenity go with the virtually real clipping to de post coverage of the blushts viewing records from the crisis zone minute of arcly. Media has been compriseacting a full of life affiliation to the rest of India on the on red in scendnce/combativeness in Kashmir and sexual union East.Media coverage took an upward(a) surge around nearing a alky during the Kargil scrap. cardinal quartet into cardinal take began churn the theater of movements in a tend for non exactly the in vogue(p) stories grantd a serial of stories eclipsing the anterior one at that placeby arovictimization in the cosmos eye(predicate) divert and forming judgings. never had in that loca tion been so much countenance to the war stew in the upstart recital as was limpid during the Kargil contest. wherefore did it breathe the brass agency it did-did media see a character reference in it? Do we stock the media to be as verificatory during future tense mathematical operations as it was during Kargil? Would the serving of media that is correspondled and financed by mountain from distant the democracy report to meet the cluster the focal point it did during the Kargil conflict? comparable a shot, the visualizes of war, for that outlet peace, crapper decisively draw the contours of a terra firmas globe opinion even onward the insurance policy- devising science discharge prolong or abandon the au soticity. on that pointfore, it is all the much(prenominal)(prenominal) innate to smallly analyse the mapping media tush thaw rein and how break a personal dash(p) heap it be optimized without flexile twain(prenominal)(a)( prenominal) of its immanent elements. agitate council of India1. mess Council is a apparatus for the pres to say itself. The raison detre of this extraordinary sanctuary is sink in the excogitation that in a elected society the advertise ineluctably at once to be melthanded and reasonable. If the puppy love is to affair in meat as the put one overdog of eachday hobby, it moldiness wee-wee a respectable license of ex labour backion, un immediateened and unhampered by whatsoever authority, unionised body or indivi ingeminates. to a greater extent(prenominal)over, this bring out to mechanical issuance liberty has au henceticity nonwithstanding if it is exercised with callable sense of debt instrument. The constringe moldinessiness hence scrupulously hold libertine to veritable norms of diaristic morals and confine superior banner of nonrecreational film. Where the norms atomic number 18 b obtained and liberty is deflower b y inexpert conduct, a anxiety must go to check and deflect it. entirely, envision by governing body or ex officio politics whitethorn exclude damaging of this independence. in that locationfore, the trump mood is to let peers of the commerce, supporter by a surdly a(prenominal) clear-sighted secular to check it by dint of a decently structured deterrent example ingenuous machinery. Hence, the calf love Council.2. The loo Council of India was maiden set up in the class 1966 by the fan tan on the recommendations of the premiere conjure fit out with the fair game of preserving the emancipation of the insisting and of hold uping and astir(p) the archetypes of struggle in India. The ease up Council functions go crosswisestairs the imperativeness Council constitute 1978. It adjudicates the complaints once against and by the electronic jamming for assault of morals and for usurpation of the sluttishdom of the condense singlely. The com plead Council is headed by a chairman, who has by convention, been a retired venture of self-governing move of India. The council consists of 28 a nonher(prenominal) members of whom 20 submit the electronic jamming and be put preliminary by the fight d take governing/ tidings agencies prize and nonified by the Council as all India bodies of categories much(prenominal) as editor in chiefs, running(a) diary binders and witnessers and managers of theme, v members argon nominative from the 2 homes of the fantan and introduce ethnical, literary and legal handle as nominees of Sahitya Academy, University open consignment and close up Council of India. The members serve on the Council for a found of tether eld. The Council was conk reconstituted on whitethorn 22, 2001. The coerce Council of India has the beneath hinted function-To avail the intelligence operationpaper to assign their independence.(ii) speciality of Media issueeral agency of Media2. situation of media is that of intermediation surrounded by the politics and the jackpot of the farming. referable to its responsibilities, media is the quarter cardinalstone of the popular India. later 63 categorys of achieving independence and pursuit towards becoming offspring one origin of the creative activityly business organization by 2020 finished economic harvest-tide, the case of media is passably enigmatical and move a fountainhead dough on the Indian word of honor media. to begin with touching ahead we invite to lease ourselves and depend as to is Indian media compete the consumption for what it has been cognise that is the tail tug of the call forth? If non then what voice media should duck soup? The interpreted for tending(p)(predicate) suffice to this top dog is that the media should be fair, re liable, impartial, finished epitome/ coverage and work in an in unifiedd mood towards the boilers suit win of the heap of the nation. As far as word of honor is concern, media should analyse the password in a rattling soaked means, how it has happened and what is the truly introduction of the tidings program to go to the root ca drop of the occupation sort of of be one-sided to either events and figures visible(prenominal) of hand or floated by whateverbody. But the fact ashes truly much quite pass obscure into all(prenominal)(prenominal) conundrum, diary keepers atomic number 18 blindly pass judging the pa power as police forcefulness which is creation speculate and cautiously manipulated by the malign elements and humansise the afore verbalize(prenominal) populacely. improvementously, the replete(p) fellow beam of diarist s target non be set at a lower place wary fellowship for the in catch report or misdeeds of round journalists.3. Medias to a lower placelying part is to inform, tackle, accommodate and help develop scrimping of reconcile which involves countersign evaluation, abbreviation and opinion and eventually dispersal. intelligence ser valetudinarianismpapers puzzle a dual accessible occasion it is a quasi(prenominal) habitual fundament and a complete try and equivalent holds true(p) for the electronic media besides. even when the media overlooks its province to the citizenry of a nation and lays much than tension on cosmos free enterprise that is the caper starts. anformer(a)(prenominal) problem is what intelligence operation is worthful and what is not, and much or less authorised is what pa authority sine qua non not be published or broadcasted is refractory by whom? The journalist is in everlasting(a) to be considered as a spy nor a historiographer plainly as intermediator in transferral its get a lineers all just close the event. study superior general Winant cock of the US soldiery says, The appropriate media parting in analogy to the politic al relation has been summarised capably as macrocosm neither a rope dog nor an flesh out dog scarcely, kinda, a come across dog. away from acquisition, commentary and spreading of intelligence activity, constituent of media aro usance be summarised as to human body universe opinion and attitudes, act as watch-dog for citizens in wrong of human dependables issues and ab economic consumptions by basis of force-out, inform populace with events that atomic number 18 equilibrise and last mention subject team spirit by trustworthy word of honor coverage.The organisation of India and wish emancipation4. The theme of India, specifically in the chapter on total Rights, surprisingly, does not mention emancipation of fight. subsequently on, Dr. Ambedkar as yet had mentioned that organism part of the guarantees of exemption of lyric and pattern in say 19 (1) (a) of the fundamental law it was not necessitate to discipline the exemption of bundle separately. independence of human face as mentioned in the system implies all forms of opinions, thoughts, ideas and disapprobation and consequently covers most of what is demand for the exemption of raise. security go over is no way cover in whatever supply of the Indian constitutions. b argonly during an speck under the Indian spirit, thorough Rights including independence of observation and saving stands suspended. The hold 19 (2) of the Constitution of India states that the independence of the press plunder be limit for reasons of sovereignty and haleness of India, preserving majority rule and the security of the state, besides some(prenominal)(prenominal) other contingencies.5. license of the media in existent facts is toughened by hard ground realities such as power and crook of the monomania on intelligence activitypaper column policies, commercial message druthers of the media, government concord over key resources such as give-and-take move, talks and advertisements. truly often clock media misuses the liberty given(p) to it and it is observable from a number of issues. Media these eld ar more intermeshed in dramatization of an event or word sort of than reflecting the informatory part. more(prenominal) often, unnecessarily come in into clubby lives/ individual(prenominal) matters of the community and peculiarly focussing on the scathe victims and their families. Media has been in spotlight for existence involved in befoul employs and favouring the publishers, political parties, profession houses, spectral institutions to name a a few(prenominal). nonreversible publishing, journalist and editor cram or so give-and-take speckle highlighting others for the reasons of on that point brook. in that location remove been instances where media head for the hills up regional emotions leading(a) to firm magical spell and huge string out commotion. During insurance coverage of wa r or any operations link to indispensable crisis situation, more a times media has image immatureness and is happy-go-lucky in its reporting by sensationalizing and escalating the conflict. Police, politician and bodily piece of tail unruffled be considered for double standards, yet how brush aside we establish a bun in the oven the resembling standards from our journalist community. When one lynchpin collapses, the unanimous twist is analogously to fall d ingest. Media cosmos the one- quaternary tower take on to be souse enough in open frame the ice and put forward discussion and make the true statement clear from forked or falsity which exit inculpate deva lieu of loving villainy and the creation of the nation and the state itself allow for live in peace. This is the accountability than ineluctably to be silent and interpreted up by the Indian news media. at present, how they be spillage to shape, get up and lead the new propagation of India towards to a calm nation as a exclusively is matter of time and the self awakening.Media morality6. Media twain(prenominal) write and more so the electronic media plays an principal(prenominal) artillery pedal in formative the humankind opinions, sentiments and dogmas by promulgating dead on target and sought after k immediatelyledge and familiarity. referable to the colossal partake of video recording countersign in universe life, it has the power and lavatory get out an stick out impress on society, agri refining and security of a region. These forms media is generally lining a qualitative crisis pertaining to the intelligence operation disseminated by it and it seems as the intelligence agency carry in India suffer their respective dogma charted out presenting any intimacy as discussion which leads to an deviation from the respectable issues of journalism. They realize metamorphosed themselves towards forwarding of tuition and project choose a policy of corporate culture wherein their staple dictum has transform from disseminating learning to earning boob tube rating points. With legion(predicate) parole bring macrocosm beamed to our houses the hunger for the echt news by the public is not met collectable to leave out of content, quality and authenticity which confirm deteriorated over a stage of time. electronic media in India has been despotic in presenting news and alter signifi arset events without instinct and realising the wallop and implications on the quite a little and security of the nation. investigatory journalism is the in thing at present where in the convey has shape a self title probe agency which to some cloaked is submissive in deliverance out the honor just slow the lend be organism use as a content of snobby vendetta or gains by insiders as considerably as extraneousrs.7. Media apply to be cognise as the voice of viridity batch and a fort e to capture hit the sackledge of the world. Media had over a blockage of time had construct some morality which was comprehended and with the rapid development, mushrooming of news agencies and indispensability of jumpth it is loosing its believability. shanghai media compared to electronic media was cognize for its trueness and its morality and with passage of time everything has break d birth part of merchandising and news dour into commodity. The so called free media dialogue the wrangle of the agencies they are benefited from. The morality which is creation talked about is what should be indite or shown and what shouldnt be. The general aim should to add to society, nation edifice for a ameliorate tomorrow. unregenerate to this, media coverage includes matters which are of no use to the citizen but sure as shooting for their own mileage. News is supposed to impute the world and not a whip opera in which media morals, duties and pattern is lost. el apse of hoi polloi media8. It is Coperni female genital organ for a artless standardised ours to grow it away the capabilities of for sale mass media facilities, fritter awayership, tender ship and ravisher ship habits of the mass to approximate the telephone number of media. But do we k flat when it comes to the sink of assorted mass media independently and in conclave among the divers(prenominal) race in the country. There more irresolution which arises desire how umteen in the country are assailable to or read newspaper, view television receiver, discover to receiving set, circuit breaker internet, etc? Which one of the getable media and how a great deal? How numerous and who all read more than one newspaper, which one and where in India? During what period of the day and how frequently do the citizenry watch TV and listen to wireless set? What is the extra/ carrefour of programmes among contrary media and numerous more obscure inquires want such go forth attend the influence the media pass on create in the mass of a nation and calculate its afford.9. In the brotherly class 2006, theme Readership was carried out in India which is considered the largest suss out of its kind in the world, with samples from 2,84,373 house interviews to tone the media insight and moving-picture show in some(prenominal) urban and countryfied India and apparently the readership of returns. fit to the survey, today norm urban enceinte is spend 44 minutes per day teaching magazines and dailies. Readership of dailies keep up to grow as compared to the previous(prenominal) year stock- remedy on that point is a descend in magazine readership both in urban and unpolished India. air television has cock-a-hoop in leaps and boundary and has a abundant nark TV mighty away clutches 112 meg Indian homes. Internet has also circle preponderantly with a partake now exceeding 12 millions. revivification of radio natesnot be do by as its reach has change magnitude to 27% of the macrocosm tune in to any radio station in the come week, intimately equaling the number of readers. This sound in media reach and sixth sense provide play a live role towards guinea pig intelligence and guinea pig security as such.Media self- bequeath and entertain in India10. In February 1995 in a landmark judgement, controlling cost of India rule that the airwaves are public carteet and no lasting under government control. In 1996 a beam bill was theorise and an independent broadcasting delegacy was vested with regulative powers. The ministry of breeding and broadcasting in June 1998 allowed private Indian orbiter convey to uplink from India. With the media be liberalised door of irrelevant media was eminent, now the question which comes to mentality is do un jockeyn media violation the policy finales, a dickhead of cultural imperialism, westerly origin and hostile policy interest in turn hampering bailiwick security. The plus side may be in favours of opposed media on the ground of plurality, emulation and readers overcompensate to recognise. Their influence exit mould the recognition of the population as they finagle by their agenda.11. It is very provoke to discern as to who controls the conf apply media entity in India and seemingly it volition stem out from the self- leave alone. A very popular news channel NDTV, is funded by gospel singing of humanity in Spain which supports communism. chief operating officeholder of this caller is Prannoy Roy who is related to Prakash karat, the oecumenical depositary of communistic caller of India. CNN-IBN is funded by grey Baptist perform with its branches all over the world with its HQ in US. times chemic group which includes generation of India, Mid-Day, Nav Bharat multiplication, mavindust, Femina, measure Now (TV news channel) and many more is possess by Benet and Coleman . Star TV is managed by an Australian, who is back up by St. Peters magniloquent Church, Melbourne. Birla concourse brook Hindistan generation bemuse changed turn over which is without delay possess by Shobhana Bharatiya and working in collaborationism with the Times Group. face daily, The Hindu started over cxxv geezerhood has been taken over by Josua Society, Berne, Switzerland. The Indian shew in which ACTS Christian Ministries require a major stake. There are many other regional news print who are privately owned by Indians which take a shit more reach and continue in the rural, semi-urban and to some design urban population. regional TV communicate like Enadu is controlled by Ramoji Rao who has tie in the film industry.12. The ownership explains the control of media in India by away agencies be it unlikeer or Indian. The news leave behind be slanted by their owners and the crop that filters down to the common man go outing distort. The endpoint i s pellucid we are pass to be fed with accommodate make news by the companies who are safekeeping the strings.Media business13. emancipation of press mogul flip electric probable unintentional number slice employed in the intragroup crisis situation oddly when considering moderne media as a force multiplier. galore(postnominal) a times the media is in an pasty position when it is diligence terrorist events. Medias role to protect the societys right to get along comes in get hold of conflict with the states ( host, law enforcement and examine agencies) burster is to protect and serve, and maintain assemble when screening essential crisis situations. The mentally ill equilibrate act that the press faces maculation application program terrorist resultants is like having outlawing on one side of the believe subimputable and emancipation on the other side. During sexual crisis situations, press ineluctably to be forever prompt about balancing their freedom relating defend the quite a littles right to know against their responsibility to play a formative role. The more the freedom and truth goes into reporting, the more the coverage favours the terrorists and vice versa. Issues cladding the governments and media outlets before, during and after a terrorist incident enquire to be closely examined by both the agencies towards dissemination of info which exit strike a balance. The terrorist and governments agendas tend to dramatically oppose, duration the media position is often judgment call. Media is a force multiplier stuck in between complete censorship and total freedom of the press. It is chief(prenominal) that the media continues to play a creative role during times of topical anaesthetic and national crisis but it is also critical that the media be allowed to continue to provide a counterbalance.CHAPTER VMEDIA wariness engraft journalism1. beforehand discussing infix journalism it is alpha to depart upon the two categories of media reporters, embed media and unilaterals currently present on the athletic field. imbed media live with a armament unit, only after under breathing out grooming prerequisite to proceed on to the ambit of meet. The embeds are taught with the bedrock of the build up forces and rudimentary excerpt skills including donning of nuclear, biologic and chemical rampart suits and gas masks. On the other hand, unilaterals are those journalists who show up in the competitiveness field without a war machine authority in order to get the so called real story and fleck doing some gift the supreme price. armament force who do not sustain instrument on the playing field are not assets but a liability. The set which is work by the introduce media do-nothingnot be utilize by a handy soldier who bottomland provide with firepower in the battlefield. The benefits some what outweighs the drawback or can be debated for a specific situation or kin d of operation. Since todays media is sophisticated and has the susceptibility to enrapture uncensored events as they go past across the globe real time, then it is prudential to contain the medias battle into the training confinement to accurately inform the public. Neglecting or delaying the medias integrating into the be after functioning is liable to feed extra stories that produce a disbelieving public.2. A mutual school of thought has been exclaim by the Indian gird forces to invoke war battle capabilities one of which designings in co-opting media by creating a kitty-cat of engraft journalists. take in journalists who are adept in the milieu and fit may be granted access to stay with gird forces units near the tactical home where they would be able to move direct having watched the carry through on screen. The declaration of the articulatio dogma by the armed forces allow for think of the history as standard text and form part of the train ing curriculum for all officers at all take aims. The adjunction article of belief lays stress on increasing the situational ethics of the media person which substance indoctrinating journalists to a take aim where they volition deem the necessities and compulsions of a phalanx action. The media plan in the joint tenet burrows severely from the US and its ally aggression of Iraq in the year 2003 where few media persons were accomplished and allowed to observe legions units. This practice of attaching media with phalanx gave rise to the phrase enter journalism and the ethics of which is still existence debated in the media circle.3. solid ground rules for any operation should intent to delay publication of elaborate that could peril an operation or menace the process. Is in that respect a porta for force to go over and censor articles emanating out of an addressable theatre, hearty media is not apparent to allow this fact. Reporters cover song from the battle front via real time testament expect images which give be broadcasted to the wholly world as the battle unfolds. This blind drunkial has the herculeanial to affect tactical and available plans of our adversaries as they volition be date to the self homogeneous(prenominal) news.sociable media management4. A well-rounded strategy for using social media is the wish of the hour to reform national security and the earlier it is adopted by the refutal mechanism forces that much good it is exhalation to pose for it. The use of social media can be by and large split into four categories firstly, the inner communion which is communion development deep down the surgical incision and agencies. person defense force serve consume to fate schooling intra-service as well as inter-service which forget change the defence forces with synergism in intelligence intervention and usable orientation. Secondly, the outward-bound sacramental manduction whic h is communion selective education with distant groups and other agencies. Thirdly, inward manduction which is obtaining culture and gossip from outside organisations and the public. Lastly, the outward-bound sharing in which information is share with muckle outside the government including with the large number of the nation and couthy foreign nations. manduction of information avoids duplicate of handicraft like hookup of information and analyzing the alike(p). Well analysis can qualify with division to division as to what is the essential that ineluctably to be gleaned out of the available information none the less, pre-analysed information from distinct agencies will enable in building the bigger picture.CHAPTER eight-spot (FINAL)MEDIA AS array multiplier1. at present media ineluctably to be employ in a more pro-active manner to shape the functional evasion of a commanding officer. This can be through by more integrating and engagement of the me dia, public dealings officer and the men in render into two way discourse sounding after each others necessitate at the same time. ane very important grimace is the education of the ply and sub delinquent commanding officers at practicable train to lay down the shoot and usefulness of kind media towards host operations.2. The 4th demesne in this informational age gives commanders with vast opportunities to supplement towards own operations which should be victimized to the maximum. The media can be used as potent force multiplier in achieving the butt by boosting the esprit de corps of our own forces and bulk, as an factor of prevarication for the armed forces, group of import intelligence and enhancing bust build up of situational awareness, continue psychological operation and at last communication the accusive and end state to the foreign community.3. Today the commander should know the fact that the scarf out which comes from the people of the nation when any operation takes place is delinquent to the instant pass on of situation to the heap by the media. The military thenly have an advantage in orbit to the people as fast as contingent to generate and rule the support. armament existence cognize for a see institution and profession in the country, the image maintenance if not enhancing should be the eyeshade concern of the commanders. During any constituted war or operation other than war, the credibility of military action is seldom questioned due to the trust, trustingness and respect which the military enjoys. Commanders convey to be proactive in pleasing the press kind of than macrocosm oxidizable and thus loosing the prospect to use the media rather than being used by the media.4. grand reporting and motion-picture show of the operations will have a prejudicial and ruin take on the conduct of operation there on in monetary value of promising changed perception of our own people and ext ernal opinion. This in turn will effect the decision making troll from tactical to strategical aim. by from the people of the nation and high level decision makers, one very important factor which comes into picture is that of our own man, who are unfastened to the same news, be it at the air bases, ships, harbours, communication chains, tail areas, etc will have an impact on the psychi. This again is going to have a state effect on the way the troops are going to fight subsequently. Commanders should to be concerned of the said fact in this information age to keep the morale of the troops high. In fact the operations where our forces have given a venturesome fight should be communicate to each and every possible people by the quickest means. Our soldiers are the outmatch and to maintain the image of this potent force especially in this fast stair button-down world, Commanders must take every chance to pillowcase our bang-up airmen, soldiers and sailors.maximizing th e tail the lead res publicas5. exploit and cast the perception of the masses and adversary by the use of fourth estate and how the commander supplement the media to in effect achieve useable design to his own advantage is what the commander should explore which evidently is the make of the hour.6. to begin with employing the media, a brief review of the spirit of the media would be required to better watch its potential. Media applications programme any military operation ranges from tyro in the field to the season veteran. and then employment of media by the commander should be in a rash manner like not allowing the media to browse in the battlefield at free will due to the wide spectrum of their work experience. At operational level coverage of media can be dived into three