Friday, October 4, 2019
Report Essay Example | Topics and Well Written Essays - 3000 words - 3
Report - Essay Example After World War II Nestlà © saw a boom period and since then it grew at a faster pace leaving behind all the competitors of the market. Nestlà © is also listed on the Swiss Stock Exchange. It is also ranked at the number 1 position in the Fortune 500 companies in 2011. Nestlà © is serving over 150 countries at this time with almost 461 factories or operations in 83 countries. With the help of these facts and figures we can imagine the huge network of Nestlà ©. The basic key factor behind the foundation of Nestlà © Company was the research to find out the alternative for the infants whom mothers cannot feed. This was an intense social thinking and thus we can say that from its origin Nestlà © Company is aimed to work for the people and not for gaining profits. Nestlà © have taken many steps in the social concerns. They always try to satisfy their customer base not only with their products but also with the communication skills. Through this way they give value to the potential customers. Customer and supplier relationship management is an important tool to create a good company name. Nestlà © has always differentiated itself as the company focusing on the people who are very much health and nutrition conscious (Raza 2013). As per recent information, Nestlà © has announced to expand its research and development centre in Singapore. The primary focus of this R & D centre will be health and nutrition. The Nestlà © team also says that th e core aim of their companyââ¬â¢s presence is to enhance the quality of peopleââ¬â¢s lives every day. This is also shown If we consider the world wide operations then there are almost 8000 brands which have been offered by Nestlà ©. As a result they have captured a huge market share and thus achieve success as compare to many other competitive firms. According to a news report Nestlà © is such a biggest company in the food industry that its financial results can predict the
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